
Stigma, scapegoating, othering, and the friendship that refuses the script in Wicked.
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By Dr. Michael Zakalik, Licensed Clinical Psychologist
The Psychology of Wicked: How a Villain Is Made
Jon M. Chu's Wicked, the 2024 film adaptation of the long-running Broadway musical, arrived at a moment when audiences were unusually ready to receive its central insight. On its surface the story is a prequel to The Wizard of Oz, telling us how the Wicked Witch of the West came to be wicked. In its substance it is an examination of how communities decide who is good and who is wicked, and what those decisions actually have to do with the people they label. Elphaba, the green-skinned young woman who will eventually become the witch we have been taught to fear, is not born wicked. She is, the film painstakingly establishes, kind, principled, brilliant, and genuinely good. Her wickedness is not a fact she possesses. It is a story told about her by people whose interests are served by the telling.
Watching Wicked with attention is to watch a study of the social processes by which villains are constructed. It is also a study of friendship, identity, and the question of what one's own moral choices have to do with the labels others apply. Elphaba's relationship with Glinda, the popular young woman who will become Glinda the Good, sits at the heart of the film. Their unlikely friendship, their slow recognition of each other, and the eventual divergence of their paths form one of the most psychologically interesting examinations of women's friendship in recent musical theater. The film resists easy resolution. Neither woman is fully right. Neither is fully wrong. Both are shaped by forces they did not create, and both must make choices about how to respond to a world that has decided who they are supposed to be.
The Stigma That Marks From Birth
Elphaba is born with green skin, and the opening sequences establish with painful clarity what this difference has meant for her life. Her father rejected her, her mother died giving birth to her, and her sister Nessarose, who uses a wheelchair, requires Elphaba's constant care, a role assigned to her in part as compensation for her own existence. The other students at Shiz University react to her appearance with disgust, mockery, and avoidance, and Glinda on first sight recoils. The sociologist Erving Goffman, in his foundational 1963 work on stigma, distinguished between visible and concealable stigmas. A visible stigma like Elphaba's green skin exposes the bearer to immediate judgment in every encounter; she cannot pass, cannot choose when to disclose, and the mark precedes her into every interaction. Goffman observed that people with visible stigmas develop characteristic adaptations: hypervigilance about social cues, anticipatory defensiveness, compensation through achievement, or retreat from social engagement. Elphaba shows several of these. She is sharp, defensive before she has been attacked, and academically excellent in part as a survival strategy. Much of what others read as her wickedness is in fact the survival strategy of a child who was told, from her earliest awareness, that her existence was a disappointment.
Glinda and the Cost of Belonging
Glinda, by contrast, has been welcomed everywhere her entire life. She is beautiful by the conventional standards of her culture, wealthy, and socially skilled, moving through her world with the unconscious ease of someone whose belonging has never been in question. She is not, the film suggests, malicious, but she is profoundly shaped by the social system that has rewarded her so consistently. What the film carefully observes is that Glinda's social position is also a constraint: she cannot deviate too far from expected behavior without risking the position itself, and her belonging, however abundant, is also a kind of cage. This is a clean illustration of what social psychologists study under the heading of conformity costs. Belonging to a high-status group typically requires ongoing performance of the values, aesthetics, and judgments of the group, and members who deviate face penalties ranging from mild discomfort to outright exclusion. Glinda is not, in any obvious sense, being pressured to reject Elphaba, but she is navigating a system in which welcoming Elphaba would carry real costs to her own standing. Her early avoidance is the avoidance of someone protecting her position.
The Friendship That Was Not Supposed to Happen
The development of friendship between Elphaba and Glinda, despite a social context working against it, is the film's emotional heart. The friendship begins, as many real friendships do, in inconvenience. They are assigned to share a room, they cannot avoid each other, and the forced proximity produces, over time, recognition. This pattern is recognizable in research on intergroup contact. The contact hypothesis, originally developed by the social psychologist Gordon Allport in 1954 and elaborated by many subsequent researchers, proposes that prejudice between groups can be reduced when members have meaningful contact under specific conditions: equal status within the contact situation, common goals, intergroup cooperation, and institutional support. Glinda and Elphaba's enforced cohabitation provides exactly these conditions. Their status as students at the same school is formally equal, they develop common goals around academic survival, and their cooperation, however reluctantly it begins, becomes meaningful. The famous duet Popular, in which Glinda tries to make Elphaba over in her own image, is funny in part because it captures Glinda's first stage of engagement, when she still understands the difference between them as something Elphaba should change rather than as something Glinda should learn to see beyond.
"The girl they decided to hate did not become wicked because she was wicked. She became wicked because she was named wicked."
The Wizard and the Construction of Convenient Enemies
The film's central political insight emerges through Elphaba's encounter with the Wizard. She has been led to believe he is a wise and benevolent leader who can give her gifts purpose, and her first audience with him is the realization of a long-held hope. What she discovers, gradually, is that he is a fraud with no magical powers, whose position depends on stories he tells about himself and about who is dangerous and needs to be controlled. More disturbingly, she learns that the Wizard's regime has been progressively stripping rights from the Animals, the talking creatures who have historically held positions throughout Oz society, who are being silenced, caged, and erased. The justification is constructed in real time, with the Wizard and his press secretary Madame Morrible producing the narratives that will justify what has already been decided. When Elphaba refuses to participate, she becomes, in the official narrative, the new enemy: her refusal is reframed as wickedness and her resistance as threat. The conversion has nothing to do with anything she has actually done and everything to do with what the regime needs to keep functioning. Regimes that depend on the maintenance of fear require the regular production of figures to be feared, and the figures need not have done anything to deserve their role.

Defying Gravity and the Choice to Refuse
The film's first half builds toward its most famous moment, Elphaba's performance of Defying Gravity, the point at which she consciously chooses to step outside the system that has labeled her. She has discovered the truth about the Wizard, been offered the position of his ally with all its rewards, and declined. The decision will cost her everything she has been working toward, including, ultimately, the relationship with Glinda that has come to mean so much to her. Decisions of this kind are studied in moral psychology under the heading of moral courage, the willingness to act on one's values when doing so will produce significant personal cost. Research has consistently found that moral courage is rare not because people lack values but because the costs of acting on them are usually high enough to produce widespread compromise. Most people, in most such situations, choose to look away or to defer action to a later moment that does not arrive. What the film honors about Elphaba's choice is not its romantic intensity but its painful realism. She knows what she is giving up, she knows she will be hated, and she makes the choice anyway, because the alternative would require her to be complicit in a regime she has come to recognize as fundamentally unjust.
Glinda's Different Choice
What is psychologically substantive about the film's handling of the friendship is that Glinda makes a different choice in the same situation, and the film does not simply condemn her for it. Faced with the same evidence, Glinda decides to remain within the system. She will not actively betray Elphaba, but she will not flee with her either. She will accept the position the Wizard offers and, over time, become Glinda the Good, the public figure whose role within the regime will be to provide a friendly face for the Wizard's authority. This choice is framed not as villainy but as a choice many people make, in which the costs of refusal are weighed against the costs of compliance and compliance is judged more bearable. Glinda is not blind to what is happening and not simply shallow; she is choosing the life she can have, with its compromises, over the life she cannot bear to lose. This is one of the most psychologically honest depictions of moral difference between friends that recent musical theater has offered. People who love each other and share much can nonetheless arrive at different decisions when the moment for moral courage arrives. The parting between Elphaba and Glinda is not a depiction of betrayal but of two people whose paths must now diverge, carrying their shared history into separate futures.
The Manufactured Outsider in Real Social Life
Beyond its allegorical political content, the film is also a study of the more local social processes by which groups construct outsiders. Schools, workplaces, friend groups, and online spaces all produce, with varying intensity, the labels that determine who is welcome and who is not. Often a particular person becomes the target of group exclusion, and the reasons given are constructed retroactively to justify what has already happened socially, while other members who might individually have welcomed the targeted person participate in the exclusion to maintain their own positions. Research on social exclusion has documented how powerful and arbitrary these processes can be. The work of social psychologist Kipling Williams on what he calls cyberball, an experimental procedure in which participants are excluded from a simple online game, has shown that even brief, anonymous, computerized rejection produces measurable psychological distress, and that the neural mechanisms activated by exclusion overlap significantly with those activated by physical pain. What the film offers through Elphaba is a reminder that the targeted person is rarely the cause of the targeting. The qualities cited as reasons are usually rationalizations rather than genuine causes; the actual cause is the group's need for an outsider, which preceded the selection of any particular person to fill the role. Recognizing this can be liberating for people who have spent years trying to figure out what they did to deserve their treatment. Often the honest answer is that they did not do anything to deserve it.
Reflections for the Viewer
Wicked has resonated across generations in part because so many people have, in some version, been Elphaba: the marked one, the one whose existence was treated as a problem, the one whose qualities were repeatedly reframed as flaws, the one who eventually had to choose between conforming to a system that did not welcome them and accepting the cost of being themselves anyway. For viewers who recognize themselves more in Glinda, the film offers a different invitation, because many people who have benefited from systems they did not create face the choice between honesty about what those systems are doing and continued participation for the benefits they provide. That choice is rarely dramatic; it is usually a series of small decisions about what to notice, what to address, and what to let pass. And for viewers thinking about the politics of their own time, the film offers an allegory about regimes that depend on producing villains, silencing dissent, and manufacturing consent through propaganda. The capacity to recognize these patterns when they emerge, and to resist them at whatever cost one is able to bear, is among the most important capacities a person can develop. Elphaba's choice is one model of resistance and Glinda's quiet sympathy is another. Neither is wholly satisfactory, and the film's refusal to resolve which choice is correct is part of its honesty. Some of the groundwork for this kind of courage begins early, in the way we help children with teaching emotional regulation and building confidence in children, the steady sense of self that makes it possible to stand apart from the group when conscience requires it.
Try this (a family conversation): Watch it together, then each name one time you saw someone get labeled or left out at school or online, and ask one question you could ask before believing a story told about another person. For younger kids, keep it concrete: "How did Elphaba feel when people pointed and stared, and what could a friend have done?" For teens, go deeper: "When have you felt pressure to go along with the group to protect your own place, and what would it have cost to step out of the script?" Noticing who a story serves is the first step toward refusing to repeat it.
Frequently asked questions
What is Wicked really about?
Beneath the prequel premise, it is a story about how a community constructs a villain: how a kind, principled young woman is labeled wicked because the people in power need an enemy, not because of anything she has done.
What does the film say about being misunderstood and othered?
That much of what looks like a person's difficult nature is often the survival strategy of someone who has been marked and excluded since birth, and that the labels groups apply usually say more about the group's needs than about the person.
Is Glinda a villain for staying inside the system?
The film does not treat her as a villain. It shows her making the common, costly human choice to keep the life she has rather than lose everything, while still feeling the weight of what that choice means.
Is Wicked okay for kids?
Yes. It is a rich, accessible way to talk about prejudice, scapegoating, peer and group pressure, standing up for what is right, and the real cost of moral courage.
Free download: The Wicked Family Discussion Guide
Age-tiered reflection and conversation prompts about stigma, othering, and standing up for what is right.
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